TQual Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant

TQual AB Level 4 Diploma in Sales and Marketing – Public Relations and Communication Assistant empowers learners keen on advancing their skills in modern communication dynamics and strategic messaging. Designed with industry relevance at its core, this diploma equips individuals with the practical competencies needed to craft compelling public relations strategies, support promotional campaigns, and manage stakeholder engagement with confidence and professionalism.

With a balanced focus on both theory and hands-on application, the programme introduces learners to vital concepts such as media relations, persuasive communication, brand representation, and crisis handling—all geared towards driving success in sales and marketing environments. Whether aspiring to support an in-house PR team or strengthen outreach in a marketing agency, learners will cultivate the professionalism, creativity, and clarity essential for the role of Public Relations and Communication Assistant.

This Level 4 qualification also emphasises performance development through real-world scenarios, polishing learners’ abilities to create tailored press materials, handle public enquiries, and support integrated campaign delivery effectively. Ideal for learners seeking to launch or elevate a career in sales, marketing, or public relations, this diploma lays a solid foundation for sustained success in competitive, communication-driven workplaces.

Course overview

Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant

TQual AB Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant, learner must meet the following entry requirements:

Age Requirement: Learners must be 18 years of age or older at the time of enrolment.
Educational Background: A Level 3 qualification (or equivalent) in sales, marketing, business, communications, or a related field is preferred. Applicants without formal qualifications but with relevant work experience may also be considered.
English Language Proficiency: As the programme is delivered in English, learners must demonstrate competence in reading, writing, speaking, and understanding English.
Professional Skills: While no prior experience in public relations is mandatory, basic knowledge of business communication and marketing principles will be beneficial.

TQual AB Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant, consists of 6 mandatory units.

Principles of Sales and Marketing
Public Relations Concepts and Practices
Communication Skills for Business Success
Digital Marketing and Online Media Strategies
Event Planning and Promotional Campaign Management
Crisis Communication and Reputation Management

Learning Outcomes for the Study Units:

Principles of Sales and Marketing

Analyse key concepts, functions, and processes within sales and marketing.
Apply market segmentation, targeting, and positioning strategies to practical scenarios.

Public Relations Concepts and Practices

Explain the role of PR in brand building and stakeholder engagement.
Develop and evaluate public relations plans to support organisational goals.

Communication Skills for Business Success

Demonstrate effective verbal, non-verbal, and written communication in professional contexts.
Produce clear, persuasive, and audience-focused business communication materials.

Digital Marketing and Online Media Strategies

Utilise digital platforms to plan and implement online marketing campaigns.
Assess the effectiveness of social media and digital marketing tools in achieving communication objectives.

Event Planning and Promotional Campaign Management

Plan, coordinate, and execute events aligned with marketing objectives.
Manage resources and timelines to ensure successful promotional campaigns.

Crisis Communication and Reputation Management

Apply strategies to manage communication during organisational crises.
Evaluate techniques for protecting and enhancing organisational reputation under challenging circumstances.

Career Opportunities

Upon successful completion of this qualification, learners can progress into a variety of professional roles, including:

Public Relations Assistant – supporting campaigns and managing media outreach
Marketing Executive – planning and executing promotional strategies
Communications Coordinator – ensuring consistent messaging across platforms
Social Media Specialist – managing online presence and digital engagement
Event Support Officer – assisting in the organisation and delivery of events

Industry Sectors

Skills gained from this diploma are applicable across multiple sectors, such as:

Corporate organisations – managing internal and external communications
Marketing and media agencies – delivering client campaigns and brand strategies
Public sector bodies – supporting government and community initiatives
Non‑profit and charitable organisations – promoting causes and fundraising activities

Professional Progression

Learners wishing to advance their studies may progress to:

Level 5 Diplomas in Sales and Marketing, Business Management, or related fields
Higher‑level qualifications in Public Relations or Digital Communications
Specialist professional courses to enhance expertise in strategic communication, brand management, or digital marketing tools

Long‑Term Benefits

Completing this qualification enables learners to:

Build a solid foundation for a career in marketing, sales, and public relations
Strengthen employability in a competitive and evolving job market
Enhance earning potential through advanced skills and industry knowledge
Stay relevant in the fast‑changing digital and communication landscape
Develop confidence in managing campaigns, engaging audiences, and supporting organisational growth

frequently asked questions

Who is this course designed for?

Individuals aspiring to work in public relations, marketing, or corporate communication.
Professionals already in communication roles who want to upgrade their expertise and credibility.
Learners interested in media engagement, social media management, and organisational communication strategies.

What career opportunities are available after completion?

Media relations – managing press releases, interviews, and media coverage.
Strategic communication – planning campaigns and ensuring consistent messaging.
Brand management – supporting organisational reputation and identity.
Event coordination – assisting in promotional and corporate events.
Digital communication – using social media and online platforms to engage audiences.

What is the duration of the course?

TQual AB Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant is 40 Credits training program. As this Training program have mandatory assessment which will be conducted through Approved Training Centers.

Is the course conducted online or in-person?

TQual AB allows to offer Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant in various formats, including online, in-person, or a combination of both. Participants can choose the format that best fits their schedule and learning preferences. But final decision is made by ATC.

Are there any assessments or exams in the course?

TQual AB Level 4 Diploma in Sales and Marketing-Public Relations and Communication Assistant consist of 6 mandatory assessments . These assessments are designed to evaluate participants’ comprehension of course material and their capacity to apply concepts in practical situations. It is mandatory to pass assessments with a minimum score of 75%

TQual AB UK Ltd