TQual Level 3 Diploma in Sales and Marketing-IT Technical Salesperson

The TQual AB Level 3 Diploma in Sales and Marketing – IT Technical Salesperson is a vocational qualification crafted for learners who aspire to bridge the gap between technical expertise and customer-focused sales delivery. This Level 3 diploma equips learners with the capabilities to confidently communicate complex IT products and services to both technical and non-technical audiences, making it an ideal foundation for sales roles within the technology sector.

Learners gain practical skills in areas such as product demonstrations, solution selling, customer needs analysis, and relationship building. The course emphasises translating technical features into clear customer benefits, managing sales pipelines, and delivering professional presentations. Learners also develop their knowledge of IT environments and commercial awareness—key traits for any technical sales professional.

Ideal for school leavers, early-career salespeople, and those transitioning from technical or support roles into a sales-focused pathway, this qualification opens doors to entry-level positions such as Junior IT Sales Representative, Technical Sales Support, or Inside Sales Coordinator. With its strong emphasis on communication, product knowledge, and customer engagement, this diploma empowers learners to thrive in fast-paced and evolving IT sales environments.

Course overview

Level 3 Diploma in Sales and Marketing-IT Technical Salesperson

TQual AB Level 3 Diploma in Sales and Marketing-IT Technical Salesperson, learner must meet the following entry requirements:

Age Requirement: Learners must be 18 years of age or older at the time of enrolment.
Educational Background: A basic secondary education or equivalent is recommended to support understanding of sales principles and IT-related content.
Digital Literacy : A working knowledge of basic digital tools and online platforms is helpful for understanding IT systems, CRM software, and remote customer engagement.
English Language Proficiency: Learners must have a good standard of English to complete assignments and engage in customer-focused scenarios. Non-native English speakers may be required to provide evidence of proficiency.
Communication Skills: Strong verbal and written communication skills are essential for engaging with clients, understanding customer needs, and presenting technical solutions effectively.

TQual AB Level 3 Diploma in Sales and Marketing-IT Technical Salesperson, consists of 6 mandatory units.

Fundamentals of Sales and Customer Relationship Management
Understanding IT Products, Solutions, and Business Needs
Consultative Selling and Needs-Based Analysis
Presenting and Demonstrating Technical Solutions
Managing the Sales Cycle and Using CRM Tools
Commercial Awareness, Ethics, and Communication in IT Sales

Learning Outcomes for the Study Units:

Fundamentals of Sales and Customer Relationship Management

Understand the key stages of the sales process and the customer journey.
Apply principles of customer relationship management (CRM) to build trust and loyalty.
Identify different customer profiles and communication approaches.
Recognise the importance of post-sale service and client retention strategies.

Understanding IT Products, Solutions, and Business Needs

Gain knowledge of common IT products, services, and digital solutions.
Understand how technical features align with business challenges and objectives.
Identify customer pain points and recommend appropriate IT solutions.
Differentiate between hardware, software, cloud-based, and managed services.

Consultative Selling and Needs-Based Analysis

Apply consultative selling techniques to uncover client requirements.
Conduct basic needs analysis through questioning, listening, and rapport building.
Match client needs with technical features and business benefits.
Develop tailored sales proposals that align with customer goals.

Presenting and Demonstrating Technical Solutions

Prepare and deliver persuasive sales presentations and product demonstrations.
Use clear, jargon-free language to explain technical features to non-technical audiences.
Handle objections confidently and respond to client queries professionally.
Utilise visual aids and presentation tools effectively in a sales context.

Managing the Sales Cycle and Using CRM Tools

Track sales activities through each stage of the sales cycle.
Record and manage client data using CRM platforms.
Monitor opportunities, set follow-up actions, and manage pipelines.
Generate simple reports to evaluate sales performance and progress.

Commercial Awareness, Ethics, and Communication in IT Sales

Understand how sales contributes to wider business performance and revenue growth.
Apply ethical standards and legal considerations in IT sales practices.
Communicate effectively with clients, team members, and stakeholders.
Demonstrate professionalism and credibility in all customer interactions.

Career Opportunities

After completing this diploma, learners can explore a range of entry-level roles in the technology and sales sectors, such as:

Junior IT Sales Executive
Technical Sales Support Representative
Business Development Assistant
Inside Sales Representative
IT Account Coordinator
Software Solutions Sales Assistant

Academic Progression

This Level 3 diploma provides a strong foundation for progressing to:

Level 4 or Level 5 Diplomas in:
- Digital Sales and Marketing
- IT Sales and Customer Solutions
- Business and Technology
Specialist training in:
- CRM Systems (e.g., Salesforce, HubSpot)
- Cybersecurity for Sales Professionals
- Cloud Solutions and SaaS Sales Techniques
- B2B Communication and Proposal Writing

Long-Term Career Pathways

With experience and further learning, learners can work towards more advanced roles, such as:

IT Sales Manager
Key Account Executive
Solutions Consultant
Channel Sales Partner
Business Development Manager
Technical Account Manager

Transferable Skills for Cross-Industry Roles

Build strong communication, persuasion, and technical explanation skills.
Apply IT product knowledge in sectors such as fintech, telecoms, healthcare tech, and software services.
Leverage CRM, digital tools, and sales analytics across diverse industries and global markets.

frequently asked questions

Who is this course designed for?

Individuals aspiring to work in IT sales, technical support, or customer engagement roles.
Professionals already in junior sales positions who want to upgrade their expertise in IT solutions.
Learners interested in technology, communication, and business development.

What career opportunities are available after completion?

Technical product knowledge – understanding hardware, software, and IT solutions.
Sales and negotiation techniques – persuading clients and closing deals effectively.
Customer relationship management – building trust and long‑term partnerships.
Problem‑solving skills – matching customer needs with appropriate IT solutions.
Communication and teamwork – collaborating with technical teams and clients.

What is the duration of the course?

TQual AB Level 3 Diploma in Sales and Marketing-IT Technical Salesperson is 30 Credits training program. As this Training program have mandatory assessment which will be conducted through Approved Training Centers.

Is the course conducted online or in-person?

TQual AB allows to offer Level 3 Diploma in Sales and Marketing-IT Technical Salesperson in various formats, including online, in-person, or a combination of both. Participants can choose the format that best fits their schedule and learning preferences. But final decision is made by ATC.

Are there any assessments or exams in the course?

TQual AB Level 3 Diploma in Sales and Marketing-IT Technical Salesperson consist of 6 mandatory assessments . These assessments are designed to evaluate participants’ comprehension of course material and their capacity to apply concepts in practical situations. It is mandatory to pass assessments with a minimum score of 75%

TQual AB UK Ltd