TQual Level 4 Diploma in Sales and Marketing-Sales Executive

The TQual AB Level 4 Diploma in Sales and Marketing – Sales Executive is a forward‑looking qualification designed to prepare learners for success in today’s competitive sales environment. Offered by TQual AB, a respected awarding body known for internationally recognised programmes, this diploma provides a structured pathway for individuals to develop the skills, confidence, and professional insight required to excel as Sales Executives.

The course combines theoretical knowledge with practical application, ensuring learners gain a balanced understanding of both the principles and practices of modern sales. Key areas of study include market analysis, sales planning, customer relationship management, and persuasive communication techniques. Learners are encouraged to apply these skills in realistic scenarios, enabling them to approach sales targets creatively, nurture long‑term client relationships, and contribute effectively to organisational growth.

A strong emphasis is placed on real‑world relevance and industry alignment, making the qualification suitable for both newcomers to sales and professionals seeking to enhance their expertise. By engaging with case studies, guided projects, and interactive tasks, learners build analytical thinking and strategic planning abilities that are directly transferable to workplace settings.

This diploma is particularly valuable for individuals aspiring to become future‑ready Sales Executives. It equips learners not only with technical sales competencies but also with the interpersonal and communication skills essential for building trust and driving customer satisfaction. With its focus on employability and career progression, the programme offers a solid foundation for advancement in sales and marketing, opening doors to diverse opportunities across industries.

Course overview

Level 4 Diploma in Sales and Marketing-Sales Executive

TQual AB Level 4 Diploma in Sales and Marketing-Sales Executive, learner must meet the following entry requirements:

Age Requirement: Learners must be 18 years of age or older at the time of enrolment.
Educational Background: A Level 3 qualification (or equivalent) in sales, marketing, business, or a related field is preferred.
English Language Proficiency: As the programme is delivered in English, learners must demonstrate competence in reading, writing, speaking, and understanding English.
Work Experience: Learner without formal qualifications may be considered if they have relevant industry experience in sales or customer service.

TQual AB Level 4 Diploma in Sales and Marketing-Sales Executive, consists of 6 mandatory units.

Principles of Sales and Marketing
Sales Planning and Strategy Development
Customer Relationship Management
Negotiation and Persuasion Techniques
Digital Sales and E-Commerce Strategies
Performance Measurement and Sales Analytics

Learning Outcomes for the Study Units:

Principles of Sales and Marketing

Explain the core concepts, functions, and processes of sales and marketing.
Apply market segmentation, targeting, and positioning strategies to meet business objectives.

Sales Planning and Strategy Development

Design effective sales plans aligned with organisational goals.
Implement strategies to achieve sales targets and respond to market changes.

Customer Relationship Management

Apply techniques to build and maintain strong customer relationships.
Use CRM tools to analyse customer data and enhance customer loyalty.

Negotiation and Persuasion Techniques

Demonstrate effective negotiation strategies to secure successful outcomes.
Apply persuasive communication techniques to influence buying decisions.

Digital Sales and E-Commerce Strategies

Utilise digital platforms to drive sales and reach new markets.
Develop e-commerce strategies to enhance customer engagement and conversions.

Performance Measurement and Sales Analytics

Analyse sales performance data to identify trends and opportunities.
Use sales analytics to inform decision-making and improve results.

Career Opportunities

After completing this qualification, learners can progress into a variety of professional roles, including:

Sales Executive – managing client accounts and driving revenue growth
Business Development Executive – identifying new opportunities and expanding market reach
Account Manager – maintaining long‑term client relationships and ensuring satisfaction
Customer Relationship Officer – enhancing customer loyalty through effective communication
Territory Sales Manager – overseeing sales operations within a defined region

Industry Sectors

Skills gained from this diploma are highly valued across multiple industries, such as:

Retail and E‑commerce – supporting online and offline sales strategies
Corporate Sales and B2B Services – managing business‑to‑business partnerships
Manufacturing and Distribution – ensuring product reach and client engagement
Technology and Digital Solutions – promoting innovative products and services
Hospitality and Tourism Sales – driving bookings, packages, and customer experiences

Professional Progression

Learners wishing to advance their knowledge may progress to:

Level 5 Diplomas in Sales and Marketing, Business Management, or related disciplines
Higher‑level qualifications in Strategic Sales or International Marketing
Specialist professional courses in negotiation, sales leadership, or digital commerce

Long‑Term Benefits

Completing this qualification enables learners to:

Build a strong foundation for a successful career in sales and marketing
Increase employability in competitive and fast‑growing industries
Improve earning potential through advanced skills and proven performance
Adapt to evolving market trends and changing customer expectations
Develop confidence in communication, negotiation, and client management

frequently asked questions

Who is this course designed for?

Individuals aspiring to become Sales Executives or advance in sales careers.
Professionals already working in sales who want to upgrade their expertise.
Learners interested in customer relationship management, business development, and persuasive communication.

What career opportunities are available after completion?

Market analysis and identifying growth opportunities.
Sales planning and target setting with strategic approaches.
Customer relationship management to build long‑term trust.
Persuasive communication and negotiation techniques.
Ability to contribute to organisational growth and client satisfaction.

What is the duration of the course?

TQual AB Level 4 Diploma in Sales and Marketing-Sales Executive is 40 Credits training program. As this Training program have mandatory assessment which will be conducted through Approved Training Centers.

Is the course conducted online or in-person?

TQual AB allows to offer Level 4 Diploma in Sales and Marketing-Sales Executive in various formats, including online, in-person, or a combination of both. Participants can choose the format that best fits their schedule and learning preferences. But final decision is made by ATC.

Are there any assessments or exams in the course?

TQual AB Level 4 Diploma in Sales and Marketing-Sales Executive consist of 6 mandatory assessments . These assessments are designed to evaluate participants’ comprehension of course material and their capacity to apply concepts in practical situations. It is mandatory to pass assessments with a minimum score of 75%

TQual AB UK Ltd